One of our clients recently asked us how to get more people to their website and being new to the public website arena myself I embarked on a little journey down the SEO road. SEO stands for Search Engine Optimization and it is exactly that, optimizing your website to generate more hits of greater value.
Developers are notorious for not thinking about performance. I know, I’ve been on projects where performance was an afterthought, and tons of extra effort had to go into optimization to get the program working. We often think that performance is all about hardware. If the application is slow, then put in some more memory, or upgrade the CPU’s, or add another server. It’s easy to fall into this trap, but I believe that if we spent a little extra time up front thinking about performance, we’d have better applications and happier customers, which in turn means happy developers.